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Police was founded in Italy in 1983 by De Rigo, one of the most important groups worldwide in the production and distribution of POLICE, as the first and only brand representing and symbolizing metropolitan allure, a crossing between present and future and intended for those who wish to be different. POLICE rides on fashion waves, but then goes further and asserts its spirit by leaving its mark over the years, thanks to the advertising campaigns with prominent figures such as Bruce Willis, George Clooney, David Beckham and Antonio Banderas.

The first POLICE watches were introduced onto the market at the end of 2003 and they were an immediate success. The current collection includes watches dedicated to extrovert metropolitan heroes and heroines, and every model has its own fashion identity, highlighting the POLICE lifestyle: bold and full of energy. In 2004, POLICE launched its jewelry collection, thus enlarging its own range of fashion accessories consisting of bracelets and necklaces - created with the now well-known logo that distinguishes POLICE, designed with Gothic characters.

POLICE captures the essence of the urban, free, and rebellious street spirit. As the Be Younique philosophy lives on, POLICE is brought back to its roots: The brand embodying the citys urban lifestyle and heart beat like no other, taking it back to the streets, apart from the masses - those who have found their own unique style. They are real individuals who walk through life - not camouflaged as fashion victims, but those who have defined their own style and expression of self, living by it without compromise.